For the premiere of the movie "Ted" at Universal Studio we wanted to do something completely irreverent.
Taking advantage of the fact that the character is the clear example of madness, we gave him control of social networks.
We created content and copies with the personality of the character and we even did a photo shoot of the bear in the most emblematic places in Latin America.
The result of this campaign was impressive and we managed to generate more than 42K user interactions.
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Posted Jun 13, 2023
Creative campaign in which Ted took control of the social networks. The result of this campaign generated more than 42K user interactions.