👩‍💻 Viral content creation on Tik Tok

Kenia Rosales

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We appropriated the fact that everyone feels free to weigh in on another person's body to vote on a woman's abortion decision through Tik Tok.
The video didn't go unnoticed and we managed to generate a lot of feedback (positive and negative) about it.
In the end, we revealed the reality to users: more than an opinion, we wanted the government and associations to payed attention to us and provide safe places and truthful information about abortion.
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Posted Jun 14, 2023

We appropriated the fact that everyone feels free to weigh in on another person's body to vote on a woman's abortion decision through Tik Tok.

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Northeastern University School of Law

🔥 Taking advantage of Tinder tools for a creative campaign
🔥 Taking advantage of Tinder tools for a creative campaign
🗣 Brand voice development and Content Creation
🗣 Brand voice development and Content Creation
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Proposal of a new idea taking advantage of Google technology

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