Designed the Pricepally mobile app to enhance user experience and improve e-commerce functionality within the platform’s ecosystem. My work focused on simplifying the user journey, optimizing navigation, and ensuring a seamless flow for purchasing and managing group buys. By conducting user research and usability testing, I created a design that not only drives engagement but also increases conversions, customers acquisation and retention.

Key Objectives:

Intuitive Navigation: Simplified the user interface for faster access to key features like group buys, orders, and payments.

Enhanced Visual Design: Modernized the app’s look and feel to reflect Pricepally’s evolving brand and mission.

Optimized Shopping Experience: Streamlined the purchasing process, making it easier to join group buys and track orders.

Improved Performance: Focused on reducing load times and enhancing overall app responsiveness for a smoother experience.