Afyun Plywood, a leading plywood manufacturer in India, sought to increase leads and organic traffic to the website. The objective was to enhance digital presence and connect with customers across various categories and locations. The strategy involved implementing SEO and CRO techniques while developing targeted landing pages for each product category and geographical location. The approach aimed to drive relevant traffic and convert visitors into leads.

This included:

Development of targeted landing pages for specific categories and locations to drive relevant traffic.

Implementation of SEO strategies to enhance search rankings and visibility.

Utilization of CRO techniques to optimize the website for better lead generation.

Delivery of a tailored experience for diverse audience segments across locations.

Capturing diverse audience segments across multiple categories and locations posed a significant challenge. Creating landing pages that addressed unique needs of each segment while maintaining consistency in quality and design was critical. Optimizing the website for both traffic growth and lead generation required a strategic balance of SEO and CRO efforts.

Key challenges:

Creation and management of multiple landing pages targeting various categories and locations.

Maintenance of consistent quality and relevance across all landing pages.

Optimization for both organic traffic growth and lead generation.

Addressing diverse needs and search behaviors of the audience.

The strategy delivered exceptional outcomes for Afyun Plywood. Within four months, leads increased by 79%, driven by targeted landing pages and CRO techniques. Organic traffic grew by 27%, attributed to effective SEO strategies. The tailored approach to targeting categories and locations strengthened the brand’s market presence and audience connection.