Kairali TMT, a top TMT bar manufacturer in Kerala, wanted to increase brand awareness and build trust with their audience. The goal was to bring more people to their website and position themselves as a reliable authority in the construction and TMT space. The approach was straightforward: create valuable, easy-to-understand content that answered customer questions and ranked well on Google.

We started by reviewing their existing content to identify gaps and opportunities. Then, we researched what their audience was searching for and created fresh, helpful articles. Alongside this, we made sure the website was fast, mobile-friendly, and optimized for search engines. Everything was focused on connecting with their audience and growing their presence online. We focused on:

Comprehensive content audit to identify gaps and opportunities.

Targeted keyword research with a focus on local and industry-specific terms.

Creation of in-depth, user-focused content addressing construction-related queries.

Technical enhancements, including mobile optimization, structured data, and improved site speed.

They needed to strengthen its online presence in a highly competitive industry where established brands had a strong foothold. While their website had a solid foundation, it required a more targeted content strategy to address specific customer queries and improve search visibility. Additionally, fine-tuning technical aspects like speed and mobile optimization was necessary to ensure a seamless user experience. The challenge was to create content that resonated with a regional audience while building trust and authority in the broader market.

Key challenges were:

Competing with established brands in a competitive niche.

Identifying content opportunities to better connect with the target audience.

Balancing regional focus with broader industry relevance.

The content strategy delivered impressive results for Kairali TMT, doubling their website traffic within six months—a 100% increase. Search visibility improved significantly, with over 50% of targeted keywords climbing to the first page of Google.

The fresh, user-focused content improved engagement metrics, including increased time spent on the site and lower bounce rates. Enhanced technical optimizations, such as faster loading times and improved mobile performance, ensured a seamless user experience, further solidifying Kairali TMT’s position as a trusted authority in the construction and TMT niche.