"We need help with our socials. Our posts are flopping." 🫠
Adriana Serrano
Social Content Design
Social Media Manager
Content Creator
Canva
CapCut
ℹ️ About The Project:
The goal was to launch an Instagram social media campaign to explain Vota Fácil’s purpose—promoting Ranked Choice Voting in Puerto Rico—and to educate Puerto Ricans about RCV as a viable option for selecting our governors.
💻 What We Did:
We strategically focused on high-value short-form video content, prioritizing quality over quantity. Rather than using diverse content types like static posts, quotes, or images, we concentrated exclusively on short-form videos. We addressed the most frequently asked questions about Ranked Choice Voting in a friendly and conversational tone, avoiding the serious connotations often associated with political topics. Before recording, we invested significant time ensuring the message was clear, accessible to everyone regardless of education, and explained in a simple, friendly manner—like having a chat with a friend. And of course, we had lots of fun creating them!
✅ Deliverables:
Brand Audit & Audience Analysis
Social Media Design Templates
4 Short-Form Videos
Video # 1:
Video # 2
📈 Results:
In less than two months, the account grew to around 2,000 followers, with the first video reaching ✨ 73,000 views, over 3,000 comments, and more than 3,000 shares! ✨ Additionally, some videos were shared by local celebrities on their Instagram accounts, further amplifying the message. This resulted in local legislators and political figures reaching out to the organization to offer their support for the cause.
🗣️ What the Client Said:
“Adriana has done an incredible job in revamping and growing VotaFácil’s social media presence. Our account’s following has grown 15x and our reach has improved 100-fold (yes, one hundred) since we started working with her. She took the time to clearly understand our goals, the social media landscape for our particular topic, and coached me through the best way to present myself to our audience. The results speak for themselves. She brings the perfect blend of strategic understanding and attention to detail to everything she does. On top of all that, it’s simply a ton of fun to work with her. I cannot recommend her enough." - Oscar Cullen López, Spokesperson for Vota Fácil
