Anté Beauty - Full-suite Creative Partner

Anté Beauty is a skintech specialist focusing on a flagship beauty device, the Kanyen. Combining multiple non-invasive skin technologies into one device, Anté Beauty helps to unwind damage and recalibrate the skin’s natural ecosystem, allowing it to renew, repair, and regenerate over time.

🔗 Website: https://antebeauty.com/

🔗 Instagram: www.instagram.com/ante_beauty

When the founders of Anté Beauty approached me, they had a bold vision: to create a minimalist, design-driven beauty device brand that challenged conventional skincare. I worked closely with them from concept to launch, shaping the brand’s identity, product, packaging, creative direction, and digital footprint—both strategically and hands-on.

Anté Beauty is rooted in the idea that our skin is naturally intelligent and, with the right technology, can be trained to repair and regenerate itself. This philosophy was key in shaping the brand’s identity.

I played a central role in the product design process, working closely with an industrial design agency and manufacturing partners to bring the device to life. The result was Kanyen—a sculptural, ergonomic device that seamlessly integrates four non-invasive skin technologies.

I developed the initial shape concept, drawing inspiration from the natural folds of skin to create a shell-like, organic design that felt both intuitive and elegant. This kicked off an intensive four-month refinement process with the industrial design agency, where we meticulously adjusted textures and ergonomics to ensure a perfect fit for the human hand.

Every detail, from the treatment head to the gel bottles, was carefully designed to balance functionality and aesthetics. I also managed the end-to-end coordination between the industrial design team and the factory, ensuring the final product stayed true to the brand’s vision and met the highest quality standards.

We knew that the unboxing experience was just as important as the product itself. At the same time, the founders emphasised the need for minimal waste and shipping efficiency.

With this in mind, I designed a compact multi-layered cube-shaped box with refined textures and finishes, along with a press kit shaped like a book, inviting users to begin their anti-ageing education journey.

To ensure the highest quality while maintaining sustainability considerations, I worked closely with print partners, overseeing production and fine-tuning every detail to align with the brand’s vision.

To establish Anté Beauty’s visual identity, I led the creative direction for all launch campaigns, collaborating with agencies and photographers to create imagery that conveyed the brand’s scientific yet artistic approach to beauty.

Beyond creative direction, I defined the brand’s entire digital strategy—ensuring that Anté Beauty’s online presence was as elevated and educational as its products.

Brand Identity Design

Product Design & Development

Packaging Design

Creative Direction

Graphic Design

Content Strategy

Content Creation