Whatins - Website Design

Whatins is an online platform that allows users to compare insurance plans purchased by similar people. I co-founded the platform and am involved with all brand building, website design and visual design aspects of Whatins. UGC takes centre stage with users submitting insurance diaries, and we are currently building a questionnaire for users to submit and receive proposals from multiple advisors.

🔗 Website (BETA): https://www.whatins.sg

🔗 Insurance Proposals (BETA): https://www.whatins.sg/get-insurance-proposal

Buying insurance is a rite of passage for first jobbers, but presently, the only source of available information are

From insurance advisors, where there is a potential conflict of interest and human error in presenting information that is useful to the buyer

From insurance brand sites and comparison sites, which mainly showcase only product information

Since insurance is a highly personalized product based on age, income and other factors like medical conditions, it was essential to highlight products that real people have purchased, as well as their motivations and circumstances. That's where Whatins comes in.

Creative Direction

Website Design