Brand Identity for Nail Art Studio

This project began with Thams, a talented nail artist in Berlin with a passion for culinary creations, tattoos, makeup and other creative outlets. They wanted a cohesive identity that could bring together their varied pursuits under a single, adaptable brand. The result was Thams Does—a brand name born out of the design process, allowing Thams to showcase their multifaceted artistry seamlessly: Thams Does Nails, Thams Does Tattoos, Thams Does Art. This unified approach eliminated the need for scattered messaging while celebrating their creative versatility.

The goal was to design a brand that reflected Thams’ artistry and values while being adaptable to their diverse outlets. Key steps included:

The adaptable branding extended to:

Social media templates for posts about nails, food, and photography.

Packaging designs for potential product lines, such as nail care kits or culinary goods.

Website and marketing materials that seamlessly transitioned between Thams’ creative offerings.

The branding design transformed Thams’ artistic identity into Thams Does—a dynamic, inclusive brand that resonated with their audience while allowing their passions to shine. By unifying their creative outlets under one adaptable identity, the brand empowered Thams to connect with their community and express their vision authentically.

Thams expressed excitement and pride in the new brand, praising its ability to seamlessly represent their varied talents while staying true to their values and creative spirit.