Scope Sports is an innovative social platform connecting real athletes with their audiences through interactive post feeds. Designed to bridge the gap between fans and sports professionals, it empowers users to follow, engage, and learn from athletes across various disciplines. The platform creates a unique space for athletes to share insights, training tips, and personal experiences, fostering an engaging, community-driven environment.

Scope Sports was a startup with a bold vision but lacked clear direction in terms of branding, UX/UI methodologies, and product design. With only conceptual ideas and no prior experience in crafting user-centric digital products, the challenge was to build a post-feed platform that would allow users to interact seamlessly with real athletes. The platform needed to deliver an intuitive, high-quality user experience that aligned with the dynamic world of sports.

I played a pivotal role in shaping the creative vision and user experience for Scope Sports. My key contributions include:

Art Direction: Led the creative direction, working closely with the branding team to establish a strong and cohesive brand identity. This involved setting the visual tone, selecting color schemes, typography, and creating a distinctive look and feel that resonated with the athletic theme.

User Experience Design: Developed the full user experience (UX) for the platform, ensuring it catered to both athletes and users. I designed a seamless, intuitive user journey that emphasized interaction, engagement, and ease of use.

Design System Creation: Created a comprehensive design system, outlining the visual and interaction guidelines that ensured consistency across the platform. This system provided a blueprint for developers, marketers, and other stakeholders, making it easier for them to collaborate and maintain design integrity throughout the development process.

Team Leadership: Guided the development team, translating design concepts into actionable directives. This involved overseeing the implementation of the design system and ensuring that the final product aligned with the original vision.

Since its launch, Scope Sports has grown rapidly, attracting over 100+ members and more than 15 professional athletes. The platform’s unique approach to athlete engagement has established it as a growing community hub, with a clear path for future growth and success.