Credefend is a comprehensive credit and identity protection service designed to safeguard your financial information. It offers real-time credit monitoring from all three major bureaus (TransUnion, Experian, and Equifax), monthly credit reports, and scores.

My primary role in this project was to lead the design effort, shaping the branding, user experience, and design systems that would define the product's look and functionality.

Art Direction: Led the creative direction, working closely with the branding team to establish a strong and cohesive brand identity for Credefend. This involved setting the visual tone, selecting color schemes, typography, and creating a professional, trustworthy look that aligns with the platform’s focus on credit management and protection.

User Experience Design: Developed the complete user experience (UX) for Credefend, ensuring it was intuitive and user-friendly for individuals and businesses alike. I designed a seamless journey, making it easy for users to monitor, manage, and protect their credit, while also providing real-time alerts and insights.

Design System Creation: Created a comprehensive design system for Credefend, which included visual and interaction guidelines to ensure consistency across the platform. This design system served as a collaborative framework for developers, marketers, and other stakeholders, streamlining communication and preserving design integrity throughout the project.

I collaborated closely with the stakeholder and development team to create a cohesive and intuitive user interface that simplifies complex credit-related processes.