Coconut Milk E-Liquid — Brand & Packaging

A new e-liquid brand entering a saturated market with one flavor and zero visual identity. Coconut Milk needed to look like it belonged on shelves next to established players from day one, not six months in.

The ask: logo, packaging, 3D product renders, and a pre-launch landing page. Everything from blank canvas to launch-ready in under 6 weeks.

The name "Coconut Milk" already had a softness to it, so the identity leaned into that. Warm tones, clean typography, and tropical cues that feel premium without being overdone. The goal was a brand that reads as approachable on a shelf but holds up at close range, where the details matter.

The logo was designed to work at every scale: shrunk down on a 30ml bottle label, blown up on a banner, or sitting in a browser tab as a favicon.

The packaging wasn't a concept exercise. Label layout, color separations, typography hierarchy, regulatory copy placement: all built to go straight to print. No "we'll figure that out later" gaps.

I handled the full dieline and print spec so the client could hand files directly to their manufacturer without a production designer in between.

Before a single bottle was produced, the brand had photorealistic product shots. Built in Cinema 4D with proper lighting and materials, these renders gave Coconut Milk marketing-grade visuals for social, pitch decks, and retail presentations.

Renders like these collapse the gap between "we're working on it" and "here's the product." That matters when you're trying to lock in distributors or build pre-launch hype.

Designed and built a single-page coming soon site on Webflow to start capturing interest before the product shipped. Clean layout, on-brand visuals, and a simple email capture. Nothing overbuilt, just enough to stake a claim online and give the brand a URL to point people to.

Coconut Milk went from a name and a flavor concept to a fully realized brand with production-ready packaging, a library of 3D product visuals, and a live web presence. One designer, one pipeline, no handoffs.