PERFORMANCE MARKETING, e-COMMERCE for De’Longhi

Growth campaigns to increase sales via online platforms

▪ Campaign: In spite of several years of online campaigns run by De’Longhi, they could not grow their online sales or drive enough traffic to their website. They also saw that the quality of traffic resulting from online campaigns was low.

▪ Goal: Increase the overall ROAS (return on ad spends) on Google and social media campaigns.

▪ Challenges: The campaign had to be developed and implemented by collaborating with marketing teams across 16 countries in Europe, including the Italian HQ team.

▪ Results: In a span of 6 weeks, the overall ROAS increased from 1.3 to 3.4. This was an upward graph which resulted in a steady ROAS of 5.5, after 3 months of continuous A/B testing and various other collaboration efforts.