PLATFORM ADVERTISING for MINI, part of BMW Group—Luxury premium

GTM plan—MINI Electric Resolute Edition

▪ Campaign: Launch the MINI Electric Resolute Edition

▪ Goal: To garner maximum engagement for MINI through their social media channels and online advertising platforms

▪ Challenges: There was no scope for creative inputs and alterations since there were multiple agencies involved in the launch program. The creative agency was not part of our team, so this was purely an online distribution campaign, with little scope for creative testing to eventually refine campaign strategies.

▪ Results: MINI is known for their highly innovative approach while marketing their cars, especially during launch. Therefore, we piloted, tested and launched MINI across 2 new advertising platforms. Additionally, ran a fully virtual and highly interactive campaign on Instagram and Tiktok, resulting in 2x the engagement for MINI’s social media pages.