BRANDING for Ezetap, by Razorpay—India’s biggest payment company

Fully organic project with no paid media spends

▪ Campaign: Hiring campaign to increase Ezetap’s brand visibility amongst prospective employees and increase traction on social media profiles, especially Linkedin which is an indispensable part of any employee branding.

▪ Goal: Build an end-to-end campaign spanning all online and offline channels establishing Ezetap’s core strengths and leadership principles, and by so doing market Ezetap as an employee-friendly brand.

▪ Challenges: There were no well-defined brand values, to begin with. This was brainstormed and planned from scratch, along with the leadership team.

▪ Results: Built the social presence for Ezetap grounds-up and organically gained ~20K followers in 60 days. Ran an end-to-end campaign including social media publicity, introduced a unique hashtag called #LifeAtEze on Linkedin and released a press article which garnered a lot of traction in the newspapers and the start-up ecosystem.