I wanted our brand to feel retro & young rather than retro & old because we are leveraging modern tools like Square, loyalty programs, and more to service our customers. I also wanted to avoid being too kitsch, which is a pitfall I think many mid century/retro brands make. For the logo, I modified some script fonts for visibility and character and added a starburst for flare. This font has served us well on everything from our web presence, to business cards, to signs and more.