Long Form Blog Post for SaaS Company

The Project Specs ℹ️

Working with a content agency, this client wanted a long-form (3,000-word) blog post promoting their e-learning software and its gamification features.

They requested:

• Two tables
• Three numbered lists
• Three bulleted lists
• A bolded sentence in each section
• Ten internal links, five external links
• Three memes
• Four core keywords

Screenshot from the project 💻



Screenshot from the blog post, Gamification Definition: What Is It and Why You Need It In e-Learning

The Collab 🫶

I worked with my content writing agency to create a comprehensive outline, completing thorough research on pain points and industry statistics for education. I designed tables, informative lists and sourced relevant tasteful memes.

The tables I created were to showcase the breakdown of gamification benefits.



Screenshot from blog post

This long-form blog post serves as a comprehensive guide to gamification features in e-learning software, what they are, why its beneficial, and why they work based on data.

See... ⬇️

Screenshot from the blog post 

The Creative Process 🪜

As with all my creative content writing, the process is simple but effective...

1. First, I am presented with an idea, a goal, and chosen keywords.
2. Next, I read through this client's mission statement, current blog, and social media content. My focus is on getting to know the organization from the bottom up--including its current reach + audience. I get to work on an outline. Then I perform a thorough scrub of relevant research and push the gas pedal (keyboard keys, of course), and start crafting content that is both compelling and appealing to the target audience. Of course, I include SEO keywords and internal linking in a natural, conversational way--never in a forced way.
3. Last, I run my professional editor's eyes over the article before submitting it to the client. If the article is accepted, then all is well. If edits are requested, I make them ASAP.
4. We all live happily ever after 🌈

The Outcome 🏆

This article was a crucial step in increasing this client's visibility. The long-form content kept the company ranking well, and the quality of the content captured readers. I broke down the technical content into relatable, bite-sized pieces of information (also called microlearning, by the way).

Looking for a creative content writer to make your content shine? 🎉

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