Home Improvement SEO Short Form
Leah ODaniel
About The Project ℹ️
This client requested an informative, short-form SEO post to boost their local rankings. They requested a timeless piece that would stay relevant to their audience and their industry.
They wanted a tone that was:
Conversational
Informative
Caring
Educational
I worked with my content and digital marketing agency to ensure the content matched the company's mission, brand, and tone. The article contains useful, easy-to-digest information anyone can use when the AC goes out. In total, there are 6 tips.
See...⬇️⬇️⬇️
The Creative Process 🪜
As with all my creative content writing, the process is simple but effective...
First, I am presented with an idea, goal, and chosen keywords.
Next, I read through this client's mission statement, current blog, and social media content. My focus is on getting to know the organization from the bottom up--including its current reach + audience. I get to work on an outline. Then I perform a thorough scrub of relevant research and push the gas pedal (keyboard keys, of course), and start crafting content that is both compelling and appealing to the target audience. Of course, I include SEO keywords and internal linking in a natural, conservational way--never in a forced way.
Last, I run my professional editor's eyes over the article before submitting it to the client. If the article is accepted, then all is well. If edits are requested, I make them ASAP.
We all live happily ever after 🌈
The Outcome 🪴
Short, sweet, and to the point.
✨Increased traffic and engagement
✨More projects for me
Here's another example:
Looking for a creative content writer to make your content shine? 🎉
I'd love to work with you. Check out my services page to get started today.
