Working with a content agency, this client wanted a short-form (650-word) blog post promoting their printing and label design services. Specifically, they wanted an informative post about how label designs influence consumer behavior.

They requested:

Professional Tone

Illustrative examples

Statistics to back up the information

A Flesch Kincade Grade Level score between 8 & 10

I worked with my content agency to create a comprehensive outline, completing thorough research on pain points and industry statistics for brand recognition and color psychology.

See...⬇️⬇️⬇️

Unfortunately, I cannot use images for this client but put together a quick graphic on Canva for this project's showcase.

As with all my creative content writing, the process is simple but effective...

First, I am presented with an idea, a goal, and chosen keywords.

Next, I read through this client's mission statement, current blog, and social media content. My focus is on getting to know the organization from the bottom up--including its current reach + audience. I get to work on an outline. Then I perform a thorough scrub of relevant research and push the gas pedal (keyboard keys, of course), and start crafting content that is both compelling and appealing to the target audience. Of course, I include SEO keywords and internal linking in a natural, conversational way--never in a forced way.

Last, I run my professional editor's eyes over the article before submitting it to the client. If the article is accepted, then all is well. If edits are requested, I make them ASAP.

We all live happily ever after 🌈

This article was a key component of this client's content strategy. Their goal was to highlight the comprehensive services they provide as industry experts with over 30 years of experience in the printing and packaging industry.

I also wrote:

I'd love to work with you. Check out my services page to get started today. 💥