The client, an alpha startup company, had a solid concept for a dating app but faced challenges in user communication and experience.

The app’s core idea was solid, but the client faced difficulties in effectively communicating its value. The dating app space lacked a solution addressing these unique communication issues.

Conduct in-depth user research to identify and address user needs and preferences.

Design and implement an innovative solution that stands out in the dating app market.

Enhance the app from its alpha stage to a refined, user-friendly product.

Designed a flow of guided dates tailored for in-person meetings .

Addressed user biases about first dates with strangers by creating a safe and engaging process.

Applied strategies similar to those used by Uber and Lyft to build trust and ensure secure interactions.