For this project, I helped Esmé bring her website to completion, rounding off layouts, refining small details, and integrating key CMS elements. One of the core tasks was connecting Shopify products through Frameship into her Framer site. Alongside these technical pieces, the goal was also to bring the site to life with motion and feeling.

Together, we shaped a soft and intuitive digital experience to support the launch of her new book and newsletter, including a set of custom animations to deepen the atmosphere and visual rhythm.

🔗 See it live at Esme van der Harst

Timeline: May 2025

Framer Design (in close collaboration with Sirian Maathuis)

Framer development & CMS integration

After Effects animations (set of 6)

Newsletter rhythm animation

Looking to build a standout experience in Framer or animation? Let’s chat :)

Creating the animation for the newsletter felt like a smooth, intuitive process. I received the rhythm script and the exact vibe Esmé wanted, and from there, we brought it to life. With assets from her graphic designer, I transformed it into rigged, animated birds. The transition from night to day unfolds like an energetic explosion, leading into lightness, movement, and freedom.

"Hij echoot ver vanuit de diepte dát wat onzichtbaar is voor het oog." (“He echoes from deep within that which is invisible to the eye.”)

I hope this small glimpse gives you a feeling of The Light of the Little Lighthouse, and maybe, sparks your curiosity to explore her world further. Or even inspires you to imagine what motion and storytelling could bring to your own project.