Glow Rituals Product Launch Campaign Strategy

I created the full-funnel launch strategy for Glow Rituals, a clean skincare brand rooted in holistic beauty. From audience research and creative concepting to campaign execution, I developed a brand story that celebrated radiant skin and ritual-based self-care.

This campaign focused on emotional connection and product education—blending aspirational visuals with conversion-driven messaging across social, email, and paid ads. The strategy positioned Glow Rituals as a modern staple in wellness-led skincare.