Given the existing website from a year prior, I dedicated time to strategize the optimal approach for rebuilding the product. This involved conducting interviews with stakeholders, defining personas, and engaging in team brainstorming sessions. Beginning with low-fidelity prototypes, I iteratively tested and adapted them based on user feedback. The transition to high fidelity was a meticulous process, involving the creation of interactions, high-quality UI, and the development of a robust framework. The final phase encompassed user testing, interviews, and the implementation of minor adjustments based on feedback.