Backed by a team of scientists and innovators, this US-based supplement brand focuses on formulas rooted in research and designed to support the body’s natural ability to restore itself.

Following a new brand strategy developed by the marketing team, I led the visual rebranding, creating a fresh identity and packaging system that reflects the brand’s core values: science, balance, and wellness.

The updated logo uses a bold serif typeface to convey both modernity and premium quality, while a leaf element brings in a sense of natural harmony. This leaf became the central motif across the packaging, helping differentiate products through color-coding while maintaining a consistent, unified look.

Made for LTV Approach