Client Introduction: A referred client sought my expertise due to persistent challenges in their PPC campaign, which was stuck at 55% ACOS Initial Assessment: Upon initial evaluation, the campaign statistics revealed a concerning situation: 7 Day PPC: 55% 30 Days PPC: 56.66% Profit Margin: 34% Organic Orders: 15% PPC Orders: 85% High CPA (orders typically every 18–20 clicks)

Two Months Later: After two months of dedicated work, substantial improvements were achieved: 7 Day PPC: 20.57% 30 Days PPC: 22.07% Profit Margin: 34% Organic Orders: 55% PPC Orders: 45% TACOS (Total Advertising Cost of Sale): 14% PPC Strategy Overview: 1: Comprehensive Analysis: I started by thoroughly examining both the listing and PPC campaign, generating a detailed report to inform our approach. 2: Main Image Enhancement: Addressing the poor CTR 3: Keyword Optimization and Root Keywords: Keyword analysis revealed many high-impact keywords missing from the listing

 PPC Campaign Optimization: Correcting Common PPC Errors 1. Eliminating irrelevant keywords 2. Separating singular and plural keywords into distinct campaigns. 3. Implementing negative exact targeting 4. Bid optimization for keywords with high ACOS We successfully transformed the PPC campaign, significantly lowering ACOS. The increasing ratio of organic orders signifies our improved organic ranking for key keywords.