Transforming ACOS from 38% to 8%

Background: The Challenge of a Newly Launched Pet Brand Tough Competition: In the fiercely competitive pet category, our client, a newly launched pet brand, found itself pitted against well-established and dominant competitors.

This landscape makes it exceptionally challenging to carve out a niche and capture market share. Poor Conversion Rate: Another significant hurdle was the brand's struggle with low conversion rates. This indicated the urgent need to optimize not only its PPC campaigns but also its product detail pages and overall customer experience. Our Approach: 1. Revamping the Product Title: We embarked on an in-depth product analysis to uncover its unique problem-solving features and restructured the product title accordingly. 2: ACoS-controlled campaigns: To immediately curb Ad spend and boost profitability, we initiated strategic campaigns designed to target low-hanging fruit. 3. Testing a Variety of Strategies: We systematically experimented with diverse PPC strategies to unleash the full potential of our client's advertising efforts.

Results Achieved: 1: Increased Profitability: Through meticulous campaign optimization and judicious spending, we delivered higher profitability for our client. 2: Improved ROAS (Return on Advertising Spend): Within a mere month, we witnessed a remarkable surge in ROAS, soaring from 2 to 11. 3: Reduced ACoS: From 38% to 8%