Company Overview: This is a family-owned business, founded and operated by a dedicated husband and wife team. Goal and Mission: The primary objective of the brand was to ensure continuity for its valued customers while optimizing budget allocation to maximize sales. Strategic Approach: Our initial approach involved a comprehensive review of the Seller Central account, leaving no stone unturned. Our strategy was centered on "search term isolation," enabling precise bid control for specific keywords and match types. We also implemented the 80/20 rule, prioritizing top-selling products to expedite results.