Blue Wave Surf Co.

Blue Wave Surf Co. was such an awesome project! Even though I'm not a hardcore surfer, I was pumped to dive in and create this logo. I wanted to capture the exhilarating feeling of a massive wave rolling in, so I played around with different wave designs until I found the perfect one for the logo. The brand's color palette already had a cool blue (#0099ff) and bright yellow (#ffcc00), but I added a dark navy to make the logo stand out in any situation. When it came to the font, I paired a graffiti style with a handwritten sans-serif font to give off that laid-back surf shop vibe. And of course, I made sure to provide the brand with logo variations and a logo mark for other uses. Check it out below – it's epic!