To kick things off, I brainstormed ideas for the logo and developed a fun, bubbly, hand-drawn font. I then incorporated a playful popcorn image into the design. Once the logo was perfected, I dove into the packaging design. I aimed for a luxurious and gourmet look, a departure from the typical playful designs in the popcorn market. I meticulously selected flavor options and created stunning mockups of the packaging using these flavors, ensuring the product development team's valuable input was considered.