Museum Interface Design: Three Unique Experiences

One Interface, Three W​​​​​​​ays

Same content. Same UX. Same owl. Three completely different experiences.

01— Editorial / Sophisticated

Atmosphere

A contemporary museum editorial direction balancing dramatic exhibition imagery with restrained institutional UI.

Design goal:

Create an experience that feels like an exhibition you want to experience—not simply information about an owl.

02— Playful / Immersive

Discovery

A bright, energetic interpretation built around curiosity, movement, and a family-friendly museum experience.

Design goal:

Create an interface that feels playful without becoming childish—using expressive visual language while keeping navigation and information clear.

Small Experiments, Intentional Restraint

During exploration, I tested a hover animation on the Open Today sun icon to add a small moment of delight.

The motion felt more distracting than delightful. Rather than adding movement simply because I could, I removed it.

Not every interaction improves the experience. Knowing what to leave out is part of the design.

TEST → EVALUATE → REMOVE

_______________________________________________________________________

   

03— Observation / 

                         Research Institute

Observation

A precise, research-driven direction that reframes the museum experience through documentation, classification, and close looking.

Design goal:

Create an interface that feels like entering a working research institute—structured and scientific, while preserving the wonder of discovery.

What Changed?

The content didn't change.

The requirements didn't change.

The owl didn't change.

   

Editorial • turned the owl into a dramatic exhibition centerpiece. Playful • turned it into an invitation to explore. Observation • turned it into an object of study.

 ______________________________________________________________________

   

One Interface. Three Ways.

Same content. Same UX. Same owl.