Bilingual Sales Copy and Social Media for Piquete Ziña Mezcal
Nouritza N. Geuvdjelian
Took on the client's 2 yo social media account with 350 followers to give it a fresh visual identity, content pillars, tone and long-term posting strategy.
Piquete Ziña Mezcal is an traditional Oaxacan mezcal brand.
Focused on the diversity of magueyes used to make mezcal in the different regions of Oaxaca and on the diversity of ancestral mezcal ways of creating mezcal, this 100% Mexican brand offers special small-batch mezcals of wild, semi-cultivated and cultivated endemic Oaxacan agaves.
Story-telling was central to the brand to convey the importance and cultural history of mezcal-making along with the people who create it.
My responsibilities:
Oversee and maintain the posting schedule to ensure consistent content delivery.
Create, design, and publish photographs and other visuals across platforms.
Write engaging copy for carousels, developing compelling hooks and content angles.
Establish collaboration online and IRL with other local, small kindred-spirited brands and companies.
Review and provide constructive feedback on captions to ensure alignment with brand voice.
Develop content pillars and a comprehensive content strategy to ensure cohesive messaging.
Offer strategic guidance to define target audience and craft content that drives digital resource downloads.
Implement efficient organizational systems to streamline content creation and workflow processes.
Analyze monthly performance metrics and identify key opportunities for growth.
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Posted Apr 4, 2023
Bilingual content creation for IG and FB for the Mexican Signature Mezcal brand, Piquete Ziña. Product photography, copy-writing, and social media management.
