Role: Marketing Strategist & Brand Consultant
Description:
Developed a conceptual plan to support metalcore bands in enhancing their brand, managing crises, and achieving long-term growth. This strategy focuses on addressing common industry challenges, such as PR crises, internal conflict resolution, and building a sustainable fanbase. The plan includes tailored crisis management frameworks, detailed brand audits for image revitalization, and career roadmaps designed to align with band goals and industry trends. Social media marketing strategies were created to increase fan engagement across platforms and strengthen online presence.
Outcome: Ready-to-implement action plan designed to help bands refine their identity, resolve conflicts, and grow their careers sustainably. This framework positions metalcore bands to rise above the competition while maintaining authenticity and connection with their audience.
Skills Used: Strategic planning, brand development, crisis management, social media marketing, and career planning.