Social Media Relaunch for Currey Group

Built on Consistency: 10 Years of Content, 228% Instagram Growth, $0 in Ad Spend Currey Group at Premier Sotheby’s International Realty Casey McKenna-Monroe • Copywriting & Content Strategy

Ongoing partnership

Primary Service

Content & strategy

Top-of-Mind Content Goal

Brand awareness

90 Days Social Relaunch

Mar–Jun 2026

The Currey Group is a real estate team with Premier Sotheby’s International Realty in Sarasota, Florida. With over $160M in career sales, they specialize in high-end residential properties along the Gulf Coast. It’s a market where relationships, reputation, and consistent visibility drive referrals.

Over nearly a decade, the scope of this partnership has grown beyond a single deliverable. The work touches every layer of their content presence:

• Monthly email newsletter: summarizing market data, featuring listings, and spotlighting local lifestyle content

• Market report summaries: translating RASM (Realtor Association of Sarasota and Manatee) statistics into readable takeaways for buyers and sellers

• Website content updates: keeping listing and market pages current

• Client letters: drafting communications for market trend announcements and contest campaigns

• Social media content: 3× per week across Facebook and Instagram, plus automated posting for new listings and price reductions

• Canva graphics: creating branded posts and reels using monthly market data

Social media had been an on-and-off effort for the Curreys—active in bursts, then quiet for stretches. It’s been managed by them and associate agents at various points in time with mixed dedication. The goal heading into early 2026 was to relaunch it with consistency: show up regularly, reach new audiences, and reinforce the brand presence they’d built over the decades through email and word of mouth.

That meant building a content rhythm from the ground up, setting up automation to catch every new listing and price drop, and experimenting with formats to learn what the audience actually responded to.

The strategy leaned into what makes the Curreys stand out: a long track record, market knowledge, and access to beautiful properties.

• Posted 3× per week with a mix of property reels, market data graphics, and lifestyle content

• Set up automated posting so every new listing and price reduction hit social the moment it was live

• Built Canva templates around monthly RASM market data, turning dry statistics into shareable visuals

• Tested formats—photos, reels, link posts, multi-photo—and shifted toward reels as they consistently outperformed

• Repurposed the same core market content across newsletter, website, and social to keep messaging consistent

Social Media — 90-Day Relaunch (March–June 2026) The relaunch period generated strong growth across both platforms entirely through organic reach, with zero ad spend on Instagram.

6,724 Combined Views | Facebook + Instagram

2,844 Facebook Views | ↑ 76% vs. prior period

3,880 Instagram Views | ↑ 228% vs. prior period

$0 Ad Spend | 100% organic

89 Published Posts | Facebook ↑ 256%

500 3-Second Video Views | ↑ 635% on Facebook

1,400 Instagram Reach | ↑ 439% vs. prior period

180 Instagram Interactions |↑ 186% vs. prior period

Reels drove the highest view volume on Facebook (56.7% of all views), with top-performing property listing reels each reaching 200+ views. The audience split was nearly even between followers and non-followers—a strong indicator that content is reaching genuinely new audiences alongside the existing base.

763 Emails Sent | 99.08% delivery rate

30.14% View Rate | 332 total views

10.43% Interaction Rate | 61 total interactions

230 Unique Viewers | Unique interactions: 24

A 30% open rate and 10% interaction rate on a list of 763 contacts reflects an audience that reads what arrives in their inbox. This trust has been built through years of consistent, relevant content rather than volume.

“We love working with Casey McKenna-Monroe. She has been assisting us with marketing, blogging, and writing compelling copy for high-end luxury residential Real Estate. We have been working together for ten years, and the consistency she brings to us is like clockwork. It’s as if it happens magically, the writing and posts to Facebook are done on a continual basis.” — Tamara & Todd Currey, Premier Sotheby’s International Realty

Luxury real estate runs on trust and familiarity. Buyers and sellers at this price point don’t respond to hard sells. They respond to professionals who clearly know their market and show up consistently over time.

The content strategy for the Curreys is built around that reality: every newsletter, post, and market summary is designed to reinforce expertise and stay front of mind with past clients, warm leads, and potential referral sources. After nearly ten years, that consistency compounds—showing up in inboxes and feeds as a familiar, trusted voice rather than an interruption.

The 90-day social relaunch is a proof point: even without paid promotion, a focused and well-executed content strategy can meaningfully grow reach and put a dormant account back on the map.

Casey McKenna-Monroe • Content Strategy & Copywriting • mcmowrites.com