Launch video for Rootly - introducing On-Call Health, an open-source tool that helps engineering teams detect early signs of on-call overload and burnout.

I led the motion and visual storytelling end-to-end - from concept to final delivery.

The video focuses on the core problem the product addresses: limited visibility into on-call stress and risk. It positions On-Call Health as a system that turns incident and communication data from tools like Rootly, PagerDuty, GitHub, and Slack into measurable risk signals and actionable insights.

The asset was designed specifically for launch communication - to explain what the product is, why it exists, and who it is for. My focus throughout: translating a data-heavy SaaS product into a clear, human story, with pacing and UI motion built for a technical audience.