Adwave | SaaS Launch Demo Video

Project Goal This product video was created for Adwave, a SaaS platform that allows small businesses to create and launch TV ads in just a few clicks. The goal was to present the core product flow - Click, Create, Target, Air - in a clear, UI-driven format without voiceover, making the process easy to understand at a glance.

Approach I built a clean, fast-paced UI-first animation that highlights how the platform simplifies creative production and targeting. Each step of the workflow is visualized through real interface elements, supported by minimal motion accents to keep the focus on product clarity and ease of use.

My Role I handled the full production cycle: visual direction, design, UI adaptation, animation, and final execution. The priority was clarity, consistency, and presenting the platform as a simple, modern tool for first-time advertisers.

Outcome The video is used on Adwave’s landing page, social channels, and sales communication to show how the platform works and why it removes the complexity of traditional TV advertising.