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Roboreach.io - Agency Website Redesign
Roboreach.io
Overview:
Redesigned the RoboReach's WordPress site using Elementor, applying UX laws to boost engagement and conversions. Developed a cohesive brand strategy, including a modern logo, and optimized SEO for organic growth—integrated AI tools to automate workflows, enhancing efficiency.
Challenges and Solutions:
Unified Brand Identity:
Challenge: Inconsistent visuals and messaging across platforms diluted brand recognition.
Solution: Created a flexible design system and governance framework to maintain cohesion—from web to mobile to third-party integrations.
Sustained Engagement:
Challenge: Audiences ignored static content in a crowded digital space.
Solution: Prototyped interactive elements (e.g., personalized AI chatbots, dynamic UI) to turn passive viewers into active participants.
Key Contributions & Impact
Website Redesign & UX Optimization:
Redesigned and enhanced the company’s WordPress website using Elementor, improving visual appeal and usability.
Applied UX laws (e.g., Hick’s Law, Fitts’s Law) to streamline navigation, reduce bounce rates, and boost conversions by 35%.
Ensured full responsiveness across devices for a seamless user experience.
Brand Strategy & Identity Development:
Crafted a cohesive brand strategy, aligning messaging, visuals, and tone to strengthen market positioning.
Designed a modern, memorable logo that reflects the company’s vision and resonates with target audiences.
Data-Driven SEO & Performance Growth:
Optimized on-page SEO (metadata, alt tags, content structure), increasing organic traffic by 28%.
Integrated analytics tools to track user behavior and refine strategies for continuous improvement.
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Posted Jun 20, 2024
The RoboReach.io project focuses on delivering cutting-edge digital services. The objective is to redesign the agency's website.
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