Discover Your Favorite Destination

Campaign Illustration for Flightio.com

Discover Your Favorite Destination

In 2021, our marketing team launched a truly innovative campaign. This campaign was based on insights obtained from a comprehensive psychology test that assessed users' personalities and their ideal travel destinations. We designed an immersive experience that engaged users through a series of 20 questions covering various topics, such as travel, music, food, and more. Our data team meticulously analyzed their responses, allowing us to provide personalized recommendations for each individual. Based on the test results, each person was suggested a specific destination.

I illustrated 11 cities and aimed to make each character represent a global destination. In designing each character, I incorporated the colors and symbols of a specific city as part of their visual representation.

Our Challenge

The important challenge for our team was designing a test with the lowest error margin in analyzing the data for the test results. Additionally, we needed to focus on effectively communicating with our users. 

We utilized influencer marketing and achieved outstanding results during the campaign, reaching nearly 2 million impressions and gaining over 12,000 new followers.

Link of Campaign:

https://flightio.com/landing/quizcampaign

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