At Ralph Lauren, I refined an in-house design system for email production, initially created in Sketch and later migrated to Figma.
- Focus: My role was to fine-tune the usability of each component, ensuring it aligned perfectly with pre-built blocks on the Salesforce platform.
- Enhancements: I optimized components for faster design processes, adding features like toggle buttons for switching between mobile and desktop views. I also streamlined workflows by integrating Figma's advanced capabilities.
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Template creation
This design system became the foundation for creating consistent and scalable email templates. It served as the blueprint for developing future email designs across various projects, setting a high standard for visual quality and brand coherence.
2. La Roche-Posay Design System
I developed a design system tailored for performance marketing teams at La Roche-Posay, focused on creating visuals for digital platforms.
- Design Specifics: Unlike typical UI systems, this design system emphasized components for marketing content that didn’t require coding but needed to be highly visual and adaptable.
3. Moderna Design System
For Moderna, I established a comprehensive Figma-based design system for email campaigns, based on Salesforce modules.
- Objective: The project emphasized efficiency and consistency, using single components and autolayout features to streamline design processes. I curated styles into a cohesive library, ensuring seamless information integration.
4. Internal Newsletter System at Tag
I contributed to creating a responsive and editable design system for Tag's internal newsletter, ensuring it was easy for team members to use and adapt.
- Collaboration: My role involved making the existing design fully customizable and ensuring that it was optimized for cross-platform communication.