Newsletter campaign for Ralph Lauren
Samuel Garijo
Graphic Designer
Design Systems
Email Marketing Designer
Figma
Klaviyo
Salesforce
Williams Lea Tag
Services Offered:
Template Design: Create bespoke email templates aligned with Ralph Lauren's brand aesthetics and capable of showcasing diverse product lines and promotions.
Mobile Optimization: Ensure that all email designs are fully responsive and provide an optimal viewing experience across all devices, crucial for reaching a mobile-first audience.
Interactive Element Integration: Incorporate interactive elements, such as animated buttons, image carousels, or GIFs, to enhance user engagement and create a more dynamic experience within the email.
Design System Consulting: Provide guidance on developing or refining email design systems that streamline workflow and maintain visual consistency across all email communications.
Custom Module Development: Design and develop modular email components that can be easily assembled and reused across various campaigns, ensuring brand consistency and production efficiency.
Hand-off Guides and Documentation: Create comprehensive documentation to facilitate smooth collaboration between design and development teams, ensuring accurate implementation of the designs.
The Design System migration to Figma was so important ensured everyone involved had a clear understanding of deliverable quality.
