Copywriting for TranSwap (Fintech)
Jasmine Smith
About the Project
In 2022, I had the opportunity to with with Transwap, a prominent cross-border fintech company based in Singapore and Hong Kong. As part of the project, my primary focus was on developing compelling blog articles that served as a driving force to attract and engage website traffic. I also took on additional responsibilities, including content research, copywriting and editing, client communication, banner design, and LinkedIn promotion.
Project Overview
- Content Research and Copywriting: To effectively capture the target audience's attention and optimize search engine visibility, I conducted thorough content research and applied my expertise as a copywriter to create engaging, SEO-friendly articles. Through persuasive and informative writing, I successfully increased click-through rates and visitor engagement on the company's website.
- Banner Design and Brand Cohesion: Understanding the importance of maintaining a consistent brand image, I took charge of designing visually appealing banners that aligned seamlessly with Transwap's branding guidelines. By utilizing compelling visuals and incorporating the company's visual elements, I ensured a cohesive and professional look across the site.
- Client Communication and Collaboration: During the project, I maintained open and effective communication with the Transwap team, ensuring a clear understanding of their goals and requirements. This collaborative approach allowed for seamless integration of the company's vision and objectives into the content and design deliverables.
- LinkedIn Promotion and Growth: Recognizing the power of LinkedIn as a professional networking platform, I took the initiative to promote Transwap's content and updates. By strategically sharing the blog articles and relevant company news, I helped generate visibility and engagement within the targeted industry audience on LinkedIn.
Through my comprehensive copywriting services and digital marketing expertise, I helped enhance Transwap's online presence, effectively communicating their brand message, and supporting their growth and expansion within the fintech industry. It was a rewarding experience to contribute to the success of such an innovative and forward-thinking company.
Check out the blogs I wrote here 👇
If you would like to learn more about this project or discuss potential collaborations, please feel free to reach out.👇
