Services: Website Design · Website Copywriting · Content Strategy Brand: Writing with Amanda Lee

The Lorekeeper’s Workshop™ is a six-week worldbuilding course that helps writers connect their settings, cultures, institutions, and extraordinary forces to the stories they want to tell. I created its website to introduce the course, explain its structure, and give visitors a clear understanding of what participation includes.

The goal was to bring the imagination of a fantasy world into a practical course website, with an atmosphere that reflects the workshop’s creative focus.

The website needed to communicate several layers of information: a six-week curriculum, ongoing access to materials, Founding Cohort requirements, and future workshop pricing. Each detail needed to be easy to find without overwhelming visitors.

It also needed to communicate the current enrollment status clearly while remaining useful between cohorts.

I organized the page around the questions prospective participants would naturally ask: What is this workshop? What will I learn? What materials will I receive? Is it right for me?

The opening pairs a fantasy cityscape and illustrated map with the workshop’s name and core promise. Deep navy backgrounds, gold accents, and decorative typography establish a visual identity that carries through the page.

For the curriculum, I used numbered weekly sections with thematic titles and plain-language descriptions. This gives visitors a clear progression from foundational decisions to bringing their worlds onto the page.

Separate sections explain the included resources, Founding Cohort agreement, pricing, instructor background, and frequently asked questions. The copy emphasizes purposeful worldbuilding, helping visitors understand how the course connects creative exploration to character, conflict, and plot.

An immersive opening that establishes the workshop’s identity.

A six-week curriculum presented in a consistent, scannable format.

Clear explanations of course materials and continued access.

A dedicated Founding Cohort section outlining its bonus and feedback agreement.

Visible enrollment updates and future pricing.

Audience guidance, an instructor introduction, and an FAQ.

The finished website gives The Lorekeeper’s Workshop™ a dedicated home that brings its visual identity and course information together. Visitors can explore the learning journey, understand the participation requirements, and see the current enrollment status in one place.

This project demonstrates my approach to combining imaginative design with clear copy and thoughtful content organization for an educational offering.