Gioia Gelato is a local ice cream parlour that was in need of a full branding makeover.

The colour palette and the font options were the first choices that had to be made for this project to start taking shape.

Having these aspects settled, I then went on creating some logo options, as well as a business card and a Facebook cover.

Finally I went on designing the actual website, making sure all the elements flow well with the overall branding story so that people feel welcomed to this gelato place just by browsing their website.