Brand Identity Design for BET64 - A betting Platform

Direction & strategy:

We set out to design an identity to depict trust, winning mentality and being the star of the show to distinguish between Bet64 and other prediction platforms own identity.

Solution:

I created a simple representation of the brand goals and values to show the distinctiveness of what Bet64 is all about. Using a unique mark and a unique colour system, the visual identity took shape and specific copies were created solely for the brand.