Local Product Packaging

Persoanal Project for Olunje Ventures

I came across a design challenge on Twitter. I jumped on the challenge and the main idea of the challenge was to craft a brand identity for a fictional brand and design 3 varieties packages for one of their African products.

Project Overview Irú is a type of fermented and processed locust beans used as a condiment in cooking. It is very popular among the Yoruba people and Edo people of Nigeria. The Edo people call is Eware or Ugbore (depending on the location). It is used in cooking traditional soups like egusi soup, okro soup, Ewedu soup and ogbono soup. The Yorubas classify iru into two types: Irú Wooro which is commonly use in making stew and Irú pẹ̀tẹ̀ which is used in making ewedu and egusi soup.