Concept - Modern Framer Website for Creative Agency
Joaquín Capparelli
CONCEPT By SENS: Dynamic Framer Website Build
Elevating Minimalist Agency Presence
Client: CONCEPT By SENS (Creative Agency)
Role: Web Design, UI/UX, Motion, Framer Development
Agency: Keggel
Tools: Framer, Figma, MagicPath, Adobe Suite, AI Assets
Overview
CONCEPT By SENS is a powerhouse creative agency with 5+ years mastering design, production, and marketing. Their visual identity? Pure minimalism meets premium polish – clean lines, modern digital storytelling that feels effortless yet elite.
But their old site wasn't matching the vibe: static, cluttered, and missing that magnetic pull. I crafted a full Framer rebuild: dynamic layouts, razor-sharp hierarchy, and seamless UX that screams "creative pros at work."
Result? A site that converts visitors into collaborators, boosting inquiries by 35% post-launch.
About Concept
Concept - FAME STUDIOS
Project Goals
Nailed these core objectives:
Mirror the agency's minimalist-premium identity with a clean, modern design.
Build instant trust: Professional flow from scroll one, no distractions.
Infuse creativity: Subtle animations and microinteractions that nod to their innovative edge.
Enhance readability: Smarter typography, hierarchy, and mobile optimization without sacrificing desktop elegance.
Drive action: Optimized for narrative depth, aesthetics, and easy conversions.
Approach
Kicked off with a deep dive: Audited CONCEPT By SENS's branding, scoped competitors (think Pentagram, Sagmeister & Walsh), and dialed into their tone – simple, elegant, tech-forward with a warm undercurrent. No cookie-cutter; this was about amplifying their "quiet confidence" in pixels.
1. Concept & Direction
Locked in a visual system that's fluid and pro:
Expansive white space for breathing room.
Pristine surfaces with soft, subtle gradients.
Motion magic: Microinteractions via MagicPath for that alive-but-not-overkill feel.
Editorial typography: Modern sans-serifs with generous leading for effortless reads.
The north star? Professionalism that flows like a well-edited portfolio, inviting without overwhelming.
Design & UX
Information Architecture
The legacy structure was basic but buried the gold: No clear path to showcase their killer work or spark connections. I rearchitected for user delight:
Prioritized clarity and linear storytelling.
Balanced sections with strategic CTAs (e.g., "Let's Collaborate" hooks).
Streamlined sitemap:
Home (hero immersion) → Portfolio (work showcase) → About (studio story) → Contact (frictionless outreach). Fewer clicks, more impact – turning browsers into believers.
Home → Portfolio → About → Contact
Tools
Framer
Figma
MagicPath
This Framer-powered site isn't just a refresh; it's a growth accelerator for CONCEPT By SENS editable by their team, scalable for future wins, and engineered for sub-2s loads across devices.
Agencies like this save months and $20K+ on custom dev while gaining a digital home that evolves.
Got a brand ready for its close-up? Let's audit yours and build something epic – DM for a free concept session.
Live site: https://conceptbysens.com/
Skills
Framer Expert
Web Development
UI/UX Design
Motion Design
Agency Branding
No-Code Builds
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Posted Nov 24, 2025
Built a sleek, minimalist, fully responsive website for creative agency CONCEPT By SENS using Framer. Clean typography, responsive, and easy client edits.
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Timeline
Oct 10, 2025 - Oct 20, 2025
