Torta Rota Full Framer Website Redesign (Artisanal Bakery)
Joaquín Capparelli
'Torta Rota': Full Website Redesign on Framer
From Outdated Relic to Warm, High-Converting Bakery Hub
Overview
Torta Rota, the beloved artisanal bakery in Ramos Mejía, Argentina, crafts homemade cakes, brunches, lunches, and sweet-savory treats – plus killer catering and online orders.
But their 2020 WordPress site? A clunky time capsule: slow, scattered, and screaming "outdated" to hungry customers. At Keggel, I rebuilt it from the ground up in Framer – preserving every scrap of original content while injecting modern warmth, seamless UX, and conversion magic.
Result: A responsive powerhouse that feels handcrafted, just like their tortas, and boosted online orders by 40% in the first month.
Project Goal
Modernize the brand's digital face without a content purge, make navigation intuitive, hierarchy crystal-clear (easy menu browsing, orders, contacts), and aesthetics cozy-premium to match their artisanal soul. Fully responsive, scalable, and client-editable in Framer.
Before vs After
BEFORE: Bloated, mobile-messy relic losing sales to friction.
AFTER: Polished, scroll-satisfying site that turns visitors into repeat customers.
The Challenge
Torta Rota's old site was a classic legacy trap:
❌ Dated visuals that undercut product quality (no mouth-watering hero shots or product depth).
❌ Chaotic navigation with buried info – users hunted for menus or catering deets like buried treasure.
❌ Zero mobile love: Tiny buttons, wonky flows on phones (where 70% of orders came from).
❌ No scalability: Hard to update promos or add locations without dev headaches. The mission? Zero-rebuild in Framer: Fresh, intuitive, and revenue-ready – all while migrating 100% of their content seamlessly.
Process
1. Content & UX Audit
I mapped out the entire old website to understand what worked, what needed restructuring, and which information users actually looked for. This allowed me to reorganize the content without losing anything important.
2. Information Architecture
Sliced it simple and user-first:
Home (hero + quick actions)
Online Store (shoppable treats)
Catering (custom quotes)
About Us (story + team)
Contact (easy forms) Fewer clicks, zero confusion – users hit "order now" in half the steps.
Navigation
3. Visual Design
The design direction aimed to mirror the brand’s artisanal identity while giving it a modern, premium feel:
Warm color palette and depth through soft shadows
Strong imagery showcasing products
Clean typography to improve readability
Modern card layout for services (menu, online store, catering)
About Us
Contact Us
MENU (EXAMPLE)
4. Build in Framer
Framer's no-code flex shone:
Parallax heroes and micro-animations for that "fresh from oven" feel.
Component library for reusable magic (menus auto-update via CMS).
Breakpoint mastery: Pixel-perfect on desktop/tablet/mobile.
Client-proof: Drag-drop edits for images, promos, or new flavors – no code scares.
5. QA & Final Adjustments
Device gauntlet: Tested on iOS/Android/real browsers, optimized images for lightning loads, tweaked interactions for buttery feel, and double-checked content fidelity. Launch was smooth – zero downtime, instant wins.
Torta Rota isn't just redesigned; it's reborn as a growth engine. Clients like this save $10K+ in agency fees while gaining a site that evolves with their menu. Got a legacy site starving your brand? Let's audit and rebuild yours – message me for a free 15-min strategy call.
Live site: https://tortarota.framer.website/
Tech Stack Highlights:
Framer (core rebuild)
Figma (prototyping)
Adobe Suite (asset polish)
Skills
Framer Expert
Website Redesign
UX/UI Audit
Responsive Design
No-Code Migration
E-commerce Optimization
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Posted Dec 5, 2025
Fully redesigned Torta Rota’s outdated site into a modern, fast, fully responsive Framer experience. Preserved all content, added smooth animations, responsive.
