Before we built this site, Andre — a travel photographer from Madeira was booking photo tours through a handmade Wix site and a Google Form that lived outside it - https://andreferreiraphoto.wixsite.com/wandreventurephoto
Every booking meant back-and-forth emails. Every new tour meant calling someone for help. We fixed that. Completely.
The Old Website
Website before redesign
The Website after Redesign
Starter page
The Adventure Has to Hit Before the Headline Does
The first thing a visitor sees is a full-screen video of Madeira — not a hero image, not a logo. An atmospheric video that puts you inside the experience before you've read a single word. That was a non-negotiable creative decision: Andre sells emotion first, logistics second.
The splash landing page exists for exactly this reason: it's a soft gate that immerses before it sells. One cinematic moment. One CTA. Then the real site opens.
Motion isn't decoration here — it's narrative. Background photos move at a different rate than the content above them, creating a sense of depth that mirrors looking through a camera lens. Text lines animate in one by one as you scroll, making the copy feel discovered rather than read.
All Motion is Built with GSAP
Interactive UI: Parallax background sections, text reveals on scroll, service card hover states, and a homepage hero custom animated cursor.
Webflow CMS: Dynamic collections for Portfolio (geo-tagged by Iceland, Peru, Canary Islands, Madeira), Services, Client Reviews, and Partners, allowing fully editable content without design changes.
GSAP Animations: Scroll-triggered text masks, parallax layers, entrance animations, and custom cursor.
Client Logos: An infinitely running line of brand logos featuring hover effects and direct links.
Conversion Feature: A persistent floating WhatsApp CTA button across all pages optimized for tourist bookings.
Client Handover: Two post-launch Loom video guides covering static content edits and CMS management.
From Wix + Google Forms to Full CMS Ownership
The before state: a handmade Wix site, an external Google Form for inquiries, and manual email coordination for every booking.
The after state: a multi-page Webflow site with a splash screen, a homepage, a full portfolio with country filtering, individual service pages, and a CMS that Andre manages completely on his own — adding tours, uploading portfolio shots, updating testimonials and partner logos without ever touching the design layer.
Ready to Build Something That Converts?
This is what we do at Bright Web Studio — turn photographers, tour guides, and creative entrepreneurs into polished, self-sufficient digital brands. If you've got an adventure to sell, let's talk.
Webflow website redesign for a Madeira travel photographer. Multi-page site with GSAP parallax, CMS portfolio, WhatsApp CTAs and full-screen video hero.