Logofolio 2024
Gerald Westlund
Our personal wordmark
OVERVIEW
A collection of icons and wordmarks designed in 2024. Each of these is emblematic of a larger visual system for which the work is still ongoing.
The icon design for a music promotion group.
The icon for OBSRVR a sync artist and one half of Theory + Practice.
The icon design for a music collective out of Atlanta.
A custom word mark for an aspiring musician.
The icon design for Treehouse, a cannabis cultivator out of Grand Rapids, MI.
The icon design for West Michigan Piano.
The lockup for West Michigan PIano.
The icon design for Lansing Promise, a student empowerment non-profit.
The icon design for Larry Gold Frame, an aspiring musician.
A speculative icon for a professional services organization.
The icon design for The Formless Thrill, a music group out of Michigan.
A speculative icon design for music producer Josh Schroeder.
The icon for metamorphosis, a professional services organization.
The icon for K.E.M. the alter ego of The Formless Thrill.
A speculative icon design for Waves.
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Posted May 7, 2025
A collection of thoughtfully crafted logo designs created by Theory + Practice.
