Case Study: Customer-Centric Product Development

Rebuilt a platform serving users in asset management firms. Key delivery was a modernized front end to optimize ROI in other areas (content and data) and facilitate revenue growth and retention goals for several business lines. Onboarded a team of UX specialists and created wireframes for the approach to address key customer workflows. Validated the approach with executive stakeholders and launched the MVP on time and on budget. Iterated on the initial launch with enhancements and achieved notable improvements in user engagement and improvements in sales conversion. More details available on request.