SEO Web Content Initiative | Healthcare

I began this project during my time as an SEO Copywriter Intern at Better Life Partners, a substance use disorder treatment organization. My primary responsibility was to develop a large-scale location content initiative: Writing, editing, and publishing hundreds of optimized location pages to increase organic search visibility.

Using tools like Google Suite, Yoast, and WordPress, I wrote and published 350+ high-performing webpages tailored to diverse geographic audiences. After six months of consistently delivering quality content, I was promoted to Marketing Coordinator. In this role, I led a team of copywriters where I assigned tasks, offered editorial feedback, and oversaw the publishing workflow.

Each webpage needed to be entirely unique to improve search engine rankings. To tackle this challenge, I began with in-depth research on harm reduction practices, Suboxone treatment, and opioid and alcohol use disorders. I curated a robust library of internal and external links to strengthen our SEO performance and create greater value for our audience.

Similarly, I analyzed the demographics of each city and region, tailoring content to reflect the community's needs and interest. Depending on the audience, I would emphasize different aspects of our services, adjust headers, tone, and keyword strategy accordingly.

As the project lead, I edited every page produced by the team for clarity, originality, tone, and technical SEO. I ensured all copy followed best practices, including checking for active voice, strong subheadings, varied content structure, and strategic keyword placement.

Produced over 350+ unique, SEO location pages in under a year

Oversaw a content team and implemented scalable editorial processes

Contributed to a 15% increase in membership over a 6-month period through improved search visibility and localized engagement